Shopify SEO Guide: Your Ultimate Step-by-Step Guide to Rank #1 (2022)

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Trying to increase your store's traffic and sales with Shopify SEO?

Before the digital age, “If you build it, they will come” may have worked, but in today's Internet age, you need more than just a beautiful store to attract customers.

It's critical to choose the right eCommerce platform, but what happens after the site is built and open for business? What are your plans for reaching potential customers? You want them to choose you over your competitors, so what will you do to make them prefer you?

You want to rank high in search engine results so that shoppers can find your store easily. The higher your ranking in search engine results, the more traffic your eCommerce store will have, which naturally leads to increased sales.

How do you improve your ranking?

Does Shopify Have Good SEO?

The Shopify platform comes with a variety of SEO-friendly features, but there's a lot more you can do to enhance your ranking. While search engine optimization relies heavily on keywords, it requires more than simply adding a few to your site's content.

Throughout this Shopify SEO guide, we are going to walk you through 8 key steps to master SEO for your Shopify store and rank #1 in 2020:

1. Optimize Your Shopify Site Structure

2. Improve the User Experience

3. Research the Right Target Keywords

4. Optimize Your Shopify Products Pages

5. Build Links to Your Store

6. Rank Higher With Content Marketing

7. Use the Best Shopify SEO Apps and Tools

Step 1. Optimize Your Shopify Site Structure

SEO success depends greatly on the way your content is organized on your page.

Customers who are able to easily find the items they want tend to spend more time on your site and view more pages, which can improve your search engine ranking.

Is there anything you can do to make your site more user-friendly?

Don't overdo it with categories and subcategories. Keep it simple.

By simplifying your site structure, search engines are more likely to crawl your site and rank your products more effectively.

From the diagram, it can be seen that your products are only a few clicks away from your homepage, which makes it easy for shoppers to find what they are looking for and easier for search engines to index.

With Shopify, you can organize your content using one of the following structures:

Homepage » Category Pages » Product Pages

Homepage » Category Pages » Sub-Category Page » Product Pages

It is important to remember that your website should be designed first and foremost for your customers.

In addition to your product and category pages, you will need to include an About page and Contact page on your site. These pages give shoppers and search engines an understanding of your credibility and trustworthiness.

You must also include a search engine on your site. While this will not directly help with SEO, it will help visitors find what they are looking for, which is an important part of eCommerce optimization, so that you can make more money from the traffic you already have.

Step 2. Improve the User Experience

The following tips will help you to improve the user experience on your website, as well as improve your search engine rankings.

Boost Your Site Speed

If your website is easy to navigate and moves smoothly, visitors are less likely to be frustrated, resulting in more time spent on your website.

To make your Shopify store faster, you can:

• use a fast, mobile-friendly theme

• use smaller, optimized images

• remove any apps you’re not using

• avoid using sliders

You can see SEMrush’s guide to speeding up Shopify for more tips.

Use a Responsive Design

By using a responsive design, your Shopify store will look great on any device, such as a desktop, tablet, or smartphone.

The use of responsive themes can greatly enhance your users' experience and increase their retention. As Google evaluates time-on-page as a measure of a site's value, having an easy to navigate and read website can lead to higher rankings. As a result, improved rankings and improved usability result in repeat visitors and increased conversions. These are both very good things for eCommerce sites.

The increasing use of smartphones by shoppers makes it necessary to ensure that your store is mobile-friendly.

Step 3. Research the Right Target Keywords

Without tips on keyword research, no Shopify SEO guide would be complete.

The question is, how do you find the right keywords to drive traffic to your website?

Start by making a list of at least five main topics that your customers care about and that are closely related to your product. You don't need fancy tools, just make a list.

Consider your customers' perspective. What search terms would they use to find your products?

It is also possible to find inspiration for these topics in places such as:

• Your own buyer personas

• Searching forums and subreddits related to your products

• Social media hashtags related to your products

• Looking at the titles, meta descriptions, and image alt-text used on competitors’ sites

Check out our complete guide to keyword research for more ideas, and then use these keyword research tools to expand your prospect list.

Step 4. Optimize Your Shopify Products Pages

Your next step is to optimize your store's pages using your keywords, which you should now have a list of keywords and a logical site structure.

It is advisable to start with your top pages as soon as possible. These are likely to be your homepage, the main product collections, and the top-selling product pages. We are discussing the pages that are the most profitable and convert the best.

It is still beneficial to optimize your homepage if you are starting a new store. There are a couple of easy ways to determine which other pages to optimize:

• You should create pages for the products that generated the most buzz prior to your store's launch

• Product pages related to the most frequently searched keywords (more than 10K searches per month)

How to Optimize Title Tags for Categories

Now that you have determined which pages you will optimize first, let's determine how we would like to name our pages on the entire site.

This example formula illustrates the importance of using your keywords consistently:

Keyword 1 – Shop for Keyword 2 – Store Name

Unicorn T-shirts – Shop for Unicorn T-shirts Online – The Store

How to Optimize Title and Meta Description for Products

We now need to write some titles and descriptions for our products and categories. You can use marketing copy from supplier websites, but your customers and SEO will appreciate original content.

It is important that your keywords are integrated into the copy naturally. If they sound awkward or are difficult to work into the flow of the copy, you may want to reevaluate your selection.

It is also possible to optimize the alt text for images for search engine optimization, but even this must fit naturally into the image.

If you are looking for more Shopify SEO tips, check out our ultimate guide on where and how to use keywords in your content. And don't forget to spend some time on your "out of stock" pages as well.

Step 5. Build Links to Your Store

It is an off-page optimization strategy that relies on establishing credibility and trustworthiness as a basis for determining how search engines value your website. Think of it as word of mouth for SEO.

Here are a few tips on getting links to your store:

Supplier/Manufacturer Links

Email the company to ask if they will link to your store if you sell products made or supplied by established companies.

Industry/Influencer Voices

Interview industry leaders and influencers in order to generate both links and content.

Mentions

Use mention.com to locate mentions of your website that do not link to your site. You can then send them an email asking them to link to your site.

Broken Links

You must perform a bit of detective work when searching for broken links for products and services similar to your own. Contact the site owner of the broken link and request that it be directed to your site when you locate a broken link. As broken links can negatively impact SEO, this is a mutually beneficial solution; they will repair the broken link and you will receive a backlink.

You can also find an ultimate guide to link building with plenty more strategies to help you rank higher in search engines.

Step 6. Rank Higher With Content Marketing

Having put everything in place, let's discuss content marketing.

The content on your website is what attracts visitors. As an owner of an eCommerce website, you may be tempted to skimp on content or think that product descriptions suffice.

You will achieve so much more success if you take the time to create original content that enhances the user experience on your website.

The process of deciding what to write about can be challenging. Start by making a list of all the questions your customers ask you or anything else you think they might want to know the answers to. Do not include product information, but rather real answers to your customers' questions.

By creating content for your website, you have the opportunity to communicate with your customers and potential customers in a way that does not involve selling. It is also one of the best ways to rank for more keywords and to increase the number of backlinks.

It's that simple! By following this Shopify SEO guide, you'll be climbing up the search engine rankings in no time.