What is Lead ?
A lead is any person who is helpful to find interest in a company of manufacturer product or service in some way, shape, or form.Leads typically hear from a business or organization after opening communication by submitting personal information for an offer, products, trial, or subscription.
What is lead generation?
Lead generation is the process of attracting and converting strangers, customers and peoples into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, coupons, etc.
These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them towards your offers.
Process of Lead Generation :-
Now that we understand how lead generation fits into the inbound marketing, let's walk through the steps of the lead generation process.
First, a visitor discovers your business or product through one of your marketing channels or platform, such as your website, blog, or social media page.
Most of the time a visitor fills a contact form or and clicks on a call button to know about your product,service,subscription.That action is called a CTA(Call to action).
CTA takes your visitor on your landing page, Which landing page is fully designed to capture the lead information of your offer.
Once on the landing page, your visitor fills out a form in exchange for the offer.Huree!! You found a new lead.
Why do you need lead generation?
When a stranger begins a relationship with you by showing an interest in your business, the transition from stranger persons to customers is much more natural.
Lead generation falls within the second stage of the inbound marketing method. It occurs after you've attracted an audience or peoples and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).
As you can see in the diagram below, generating leads is a fundamental point in an individual's journey to becoming a delighted customer.
Lead Generation Strategies
Online lead generation covers a wide range of strategy, campaigns, and strategies depending on the platform on which you wish to capture leads. We talked about lead capture best implemented once you have a visitor on your site but how can you get them there in the first place ?
Facebook Lead Generation : -
Facebook Ads was launched on November 6, 2007 and its algorithm began to favor businesses accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook also has a feature that lets you put a simple call-to-action and interest in events button at the top of your Facebook Page, helping you send Facebook followers directly to your website.
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LinkedIn Lead Generation :-
LinkedIn has been growing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with a users profile data when they click a CTA (Call to action), making it easy to capture information.
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PPC Lead Generation :-
When we say pay-per-click (PPC) in Google Adsense, we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for any ad campaign, especially lead gen. The effectiveness of your PPC campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.
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B2B Lead Generation :
B2B is a particular business model that requires a particular approach to lead generation. HubSpot found that SEO is the top resource for capturing business leads, followed closely by email marketing and social media. Not to mention, effectiveness varies by channel.
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