For Shopify owners and marketers worldwide, social media is revolutionary because it enables companies to connect with millions of customers every day. Given that an estimated 3 billion individuals use social media every day worldwide, effective social media marketing agency can have a significant impact on your Shopify store.
Social media has had a significant impact on Shopify and how store owners sell their establishments due to its low cost and ease of usage. It is anticipated that social media marketing will continue to flourish as a result of the new Shopify and TikTok integration that was revealed earlier this year.
Here are a few effects social media marketing has had and some ways business owners might benefit from them.
Increased Brand Awareness
Brand recognition has exploded thanks to social media. Because 60% of Instagram users are actively looking to purchase things, your company is now exposed to more potential customers than ever. Your business exposure will increase tenfold with a solid social media branding plan and proactive customer service.
The time it takes for potential clients to find a brand on social media has drastically changed. This is particularly true for Shopify store owners because of how simple it is to integrate your company's social media accounts to your store and vice versa. This implies that your brand is more well known than before. You may easily connect with hundreds of thousands of potential customers and point them toward your website.
Brand loyalty and awareness are at an all-time high. In order to benefit from this as business owners, we must build a solid social media strategy into our marketing strategies.
Enhanced Impact of Advertising
Some of the world's most effective advertising efforts were born on social media. One of the most well-known social media marketing initiatives is Apple's "Shot on iPhone" initiative. Using video taken by actual consumers on their iPhones, Apple has tapped into the potential of user-generated content on Instagram.
Apple created the hashtag #shotoniphone to advertise its Instagram social media campaign. The hashtag has received over 12 million posts thus far without being officially paid for by Apple. This demonstrates how social media has transformed free advertising and improved the accessibility of tailored advertising campaigns for Shopify store owners.
Analytics, a collection of data that advertisers can examine to determine which demographics are drawn to your profile, are the lifeblood of social media. You can use analytics to build targeted adverts that connect with your audience whether or not your advertising plan is funded.
To find out who connects with your brand, you don't need to spend hours performing customer surveys and research. On your company's social media pages, you may easily obtain the crucial demographic data you need to build a focused advertising campaign.
Trustworthiness
Customers choose to buy from trusted brands versus firms that are only interested in making a profit. Customers can now interact with Shopify businesses more personally thanks to social media, getting a behind-the-scenes look at how a company lives according to its mission and core values.
As a result, consumers now have more faith in their favourite brands. Hello BC is one company that has achieved this success. Due to the coronavirus, Hello BC advised people to stay inside and #ExploreBCLater on all of its social media platforms. In order to capitalise on the popularity and notoriety of the brand, its official hashtag, #ExploreBC, was repurposed as the marketing hashtag.
Many users shared their own user-generated content with the hashtag as a result of the successful campaign. This initiative has received praise for helping travel bloggers, whose businesses were all but destroyed by the pandemic.
This ad created a "feel-good campaign" that kept audiences interested while promoting British Columbia as a tourism destination by fusing responsibility and a caring message. Customers have remained loyal to HelloBC because it has firmly established its reputation as a reliable, socially conscious company.
What lessons can Shopify store owners draw from this?
Brands can now position themselves as industry leaders thanks to social media. It gives your brand a stage on which to present your personality and core principles and present yourself as a reliable entity. Customers are more likely to trust your brand and choose you over your competition if you provide content that speaks to your potential customers. When done properly, it boosts your brand's visibility and revenue.
Improved Client Relationships
Social networking has streamlined interactions between clients and business owners. For many brands, increased consumer loyalty has been a result of effective social media communication.
Starbucks is a good illustration of this. Starbucks treats each customer individually despite their size, which undoubtedly keeps people coming back. Thanks to their social media team's quick responses and excellent service, customers can ask inquiries regarding shop specials, drink menus, and contests with ease.
Netflix is a popular entertainment platform with a stellar reputation for its outstanding social customer service. They enjoy joking around with their clients and are renowned for their sharp wit and comic responses to client inquiries. They frequently engage with other brands as well, and their reactivity is admired.
On the downside, social media has made it simpler than ever to broadcast company errors online with a huge audience. On social media, faux pas must be carefully avoided. You don't want your company to become like T-Mobile Austria, where a customer support representative acknowledged that the company saved passwords in "clear text" in response to a Twitter query. They even said on Twitter that they "don't see why this is a problem" (spoiler alert: it is a massive security error and a huge concern). Three days later, the business completely revised its security strategy.
The way in which business owners engage with clients has been fundamentally altered by social media. Business owners must now more than ever be responsive and transparent, and they must also understand that all of their communication takes place in the public domain.
Shopify store owners may easily develop customer interactions through social media, which is quite advantageous for your company. But when communicating with clients in such a prominent setting, extra caution must be taken to avoid mistakes.
Competitor Tracking
Social listening, which involves following the hashtags and accounts your rivals use to determine what's working for them and what they're doing, makes competitor tracking simple. With only a click, business owners can see customer reviews of rivals, enabling them to identify and avoid their weaknesses. Business owners can simultaneously duplicate their successes.
You can learn what clients need by keeping a watch on talks related to your business or niche, which will help you develop a solution before your rivals.
Shopify and social selling
The practise of selling goods using social media is known as social selling. It has recently experienced a boom thanks to the success of TikTok, which is known as a platform that may quickly sell out of things. Due to one pasta recipe video on TikTok, there has been a severe feta cheese scarcity.
For business owners, social selling has altered the marketing environment. Untapped markets are closer than ever, and all it takes is one piece of viral content to drastically alter the course of your company's operations.
Social selling's instrument of influencer marketing has been the driving force behind wildly successful marketing initiatives. This is so because those who follow influencers tend to believe what they have to say. Consumer goods behemoth Proctor & Gamble teamed together with TikTok sensation Charli D'Amelio in March 2020 to promote staying at home as a way to stop the spread of the coronavirus.
The #DistanceDance was introduced at D'Amelio's TikTok, with assistance from the advertising firm Grey. Users were urged by the campaign to upload videos of their own #DistanceDance. Proctor & Gamble gave to Feeding America for each of the first 3 million TikTok videos it purchased. In its first week, #DistanceDance attracted celebrities, sports teams, and other well-known figures, generating 8 billion views.
Customers now frequently use social media to learn about new goods and trends as well as interact with brands. Shopify store owners have a wealth of opportunities at their disposal, allowing them to reach a significantly larger audience and establish a strong brand identity with unmatched access to consumers' lives. Social media marketing is available for your Shopify store regardless of your budget, forever altering the marketing landscape.
0 Comments